TTaras
Independent digital consultant

Make the complex
work for you.

I turn research, marketing, and emerging technology into clear decisions and useful digital systems.

Explore selected work
Curious by design. Practical by default.SCROLL TO EXPLORE

Selected work

Built around real workflows.

A selection across AI support, product quality, and user experience. Prototype results are from test environments, not production performance claims.

AI · Customer operations

Support that keeps the facts and the human in view

A workflow that reads a request, finds relevant source material, prepares a reply draft, and checks that edits preserve its meaning. A manager reviews and sends the response.

150 / 150workflow scenarios passed on the test stand after fixes

Quality assurance

A test bench for AI support answers

A web tool to run reference scenarios, compare generated answers against expected results across four criteria, review run history, and export reports.

20 / 20new-core prototype tests, including concurrent edits and restart recovery

Product research

Where customer explanations break down

A pilot analysis of 709 partial conversation histories, looking at how managers identify a request, explain a decision, and check the client's next step.

709partial histories included in the pilot analysis

Product experience

Wallet and bot journeys, made clearer

Product work on user flows for a TON wallet and digital identity experiments, plus acquisition, engagement, and the path to payment for a Telegram AI bot.

TONwallet flows · digital identity · AI bot product journey

How I can help

From management analysis to a working digital product.

I can map the situation, analyze the available data, recommend a practical next step, and help design or build the digital tools around it.

01

Management & operations

Find where the business loses time, focus, or visibility, then turn the findings into clear priorities.

  • Strategy, business model, goals and KPIs
  • Organization, roles, decision paths and meeting routines
  • Processes, handoffs, bottlenecks, capacity and service quality
  • Project portfolio, delivery rhythm, dependencies and operational risks
02

Marketing & sales

Understand the market and customer journey, then see where acquisition and sales can improve.

  • Customer segments, needs, market and competitor research
  • Positioning, offer, pricing assumptions and channel mix
  • Campaign performance, lead quality and acquisition cost
  • Sales pipeline, conversion, CRM discipline, retention and repeat purchase
03

People & HR

Review how teams attract people, help them succeed, and keep work clear as the organization grows.

  • Recruitment funnel, selection process and time to hire
  • Onboarding, role clarity, skills and learning needs
  • Engagement, retention, workload and team communication
  • Performance routines, feedback and manager support
04

Business metrics & economics

Connect operating activity to the numbers leaders use to make decisions.

  • Revenue and cost drivers, margin and unit economics
  • Budget assumptions, forecast and plan-versus-actual review
  • Metric definitions, dashboards and reporting cadence
  • Scenario analysis and questions to validate before committing
05

Product & customer experience

See how people discover, use, and get support for a product or service.

  • Customer interviews, feedback themes and service journeys
  • User flows, usability friction and conversion drop-off
  • Support conversations, answer quality and escalation paths
  • Product hypotheses, prioritization and experiment design
06

Digital & AI transformation

Choose where software, automation, and AI can improve a real workflow—with checks and human ownership.

  • Digital maturity, tools, data flows and knowledge management
  • Automation opportunities, process redesign and requirements
  • AI use cases, evaluation scenarios and quality controls
  • Integration roadmap, adoption needs and implementation risks
07

Websites & online services

Plan and create a digital presence around what visitors need to understand and do.

  • Research, structure, copy direction and user journeys
  • Landing pages, corporate sites, portfolios and content sites
  • Online stores, booking flows and customer portals
  • Responsive design, CMS setup, analytics and ongoing improvements
08

CRM, apps & integrations

Shape the right system for customer work and internal operations, from requirements to a working release.

  • CRM selection, setup, pipelines, fields and team workflows
  • Custom CRM improvements and data migration planning
  • Web apps, internal tools, dashboards and mobile app prototypes
  • APIs, third-party integrations, testing and release planning

Notes & research

Less noise. More useful context.

Research and signal watching, connected to practical work. Marketing, HR, startups, AI, and product thinking—with links back to the source.

01Marketing research
02People & HR
03Startup signals
04AI in practice

Worth your attention

All stories ↗
Product Hunt

Prelulu

<p> Be the main character: chat & video roleplay any story </p> <p> <a href="https://www.producthunt.com/products/prelulu?utm_campaign=producthunt-atom-posts-feed&utm_medium=rss-feed&utm_source=producthunt-atom-posts-feed">Discussion</a> | <a href="https://www.producthunt.com/r/p/1300148?app_id=339">Link</a> </p>

  • Business
Product Hunt

Wanaka Studio

<p> Make and publish 3D games with the first AI game engine </p> <p> <a href="https://www.producthunt.com/products/wanaka-studio?utm_campaign=producthunt-atom-posts-feed&utm_medium=rss-feed&utm_source=producthunt-atom-posts-feed">Discussion</a> | <a href="https://www.producthunt.co…

  • Business
The Verge

X says its updated web app is way faster

X is introducing a new version of its web app that it says is much faster than before, and it's now rolling out the updated app "one country at a time" for signed-in users. "Open a profile on X.com over a slow connection," principal engineer Yagiz Nizipli said in a blog post about the changes. […]

  • Business

A little about me

Taras Shilo

Digital consultant & AI systems builder

My work sits between people, products, and technology. I have worked in customer-facing roles, product management, and digital projects—from telecom installations for businesses to product flows for a TON wallet and AI-supported customer operations.

I like work that can be made clearer, tested, and improved. I care about evidence, useful design, and keeping a person responsible for the final decision.

Italian: fluent · English: basic conversational

Contact

Have a digital process worth making clearer?

Tell me where it gets difficult. We can start with the question, not a preset solution.

Write me an emailMessage on Telegram